Trax Technologies Files Legal Action Against Freehand

Great companies have spent time and money to create an FAP market that is based on trust and accuracy. We took this step to protect ourselves, our customers, our competitors and the overall market.”

— Blake Tablak, CEO

IRVING, TX, UNITED STATES, October 6, 2026 /EINPresswire.com/ -- Trax Technologies, Inc. today announced that it has filed a complaint against Freehand Inc. in the U.S. District Court for the Northern District of California. The case is Trax Technologies, Inc. v. Freehand Inc., Case No. 3:26-cv-10884, filed September 24, 2026.

The complaint asserts claims for false advertising under Section 43(a) of the Lanham Act, 15 U.S.C. § 1125, and trade libel under California common law. It alleges that statements about Trax's Prizma.AI platform published in Freehand's marketing materials, including a comparison page, an alternatives article, ranked comparison articles, and case studies, were false or misleading. Trax seeks preliminary and permanent injunctive relief, damages, and disgorgement of profits. Trax has demanded a jury trial.

Trax is represented by John F. Baughman, Nathaniel Marmon, and Alexander Kalyniuk of Baughman Kroup Bosse PLLC (https://www.bkbfirm.com), and Sam Ferguson and Ann Cappetta of Ferguson Law PC (https://www.fergusonlawpc.com/about).

About Trax Technologies

Trax is the global, digital leader in spend and compliance management solutions. We empower organizations with globally complex supply chains to gain greater control and visibility, delivering enterprise-wide efficiency, maturity, and value. Trax's Prizma.AI platform supports more than 125 enterprise customers across 120+ countries and manages more than $22 billion in freight spend.

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