Men personal care market seen reaching $276.9 billion by 2030

Allied Market Research says the global men personal care market is on track to grow from $124.8 billion in 2020 to $276.9 billion by 2030, driven by grooming demand, rising disposable income and organized retail. Oral care remains the top segment, with projected sales of $83.7 billion by 2030.

Why it matters: - Men’s grooming is moving deeper into mainstream consumer spending, with premium products, online sales and organized retail expanding the category’s reach. - The market’s growth could reshape product development, distribution strategies and competition across personal care brands.

What happened: - Allied Market Research projected the global men personal care market will reach $276.9 billion by 2030, growing at a CAGR of 8.6% from 2021 to 2030. - The market was valued at $124.8 billion in 2020. - The report covers the market by type, age group, price point, distribution channel and region. - The report was published June 18, 2026. - A sample report is available here.

The details: - Oral care was the largest type segment in 2020 at $34.9 billion and is projected to reach $83.7 billion by 2030, with a CAGR of 9.5%. - The 18-29 age group led the market in 2020 at $59.1 billion and is projected to reach $137.1 billion by 2030, with a CAGR of 9.1%. - The low price-point segment was the biggest contributor in 2020 at $59.1 billion and is expected to reach $138.2 billion by 2030, with a CAGR of 9.2%. - Drug stores and pharmacies led distribution in 2020 at $28.8 billion and are projected to reach $63.4 billion by 2030, with a CAGR of 8.5%. - The market is segmented into hair care, shaving, oral care, personal cleanliness, skin care and others. - The age-group split includes 18-29 years, 30-59 years and 60 years and above. - The price-point split includes low, medium and high. - Distribution channels include hypermarkets and supermarkets, drug stores or pharmacies, mass merchandisers, departmental stores, mono-brand stores, specialty stores and online sales. - Regional analysis covers North America, Europe, Asia-Pacific and LAMEA. - The report lists Johnson & Johnson, P&G, L’Oréal, Estée Lauder, Unilever, Avon, Kao, Colgate-Palmolive, Beiersdorf and Shiseido as key players. - Other players named in the value chain include Combe, Conaire, Revlon, Godrej Industries, Mary Kay and Amway. - The report includes an offer to buy the study at exclusive discount and an inquiry page at purchase enquiry.

Between the lines: - The forecast points to sustained demand from younger men, especially consumers focused on appearance, personal well-being and grooming. - Higher disposable income, lifestyle changes and a shift toward professional personal care products are the main demand drivers cited in the report. - High product costs and counterfeit products in local markets are expected to slow growth. - COVID-19 disrupted supply chains, reduced in-store sales and pushed more purchases online. - The report also points to rising consumer interest in self-esteem, social interaction, health, cleanliness, fitness and well-being as supporting demand. - Expansion in customized products, technological innovation, fashion-conscious consumers, male grooming, organized retail and aging populations are cited as additional growth drivers. - Harmful chemical effects and rising packaging costs are listed as challenges for companies.

What's next: - Market players are expected to keep using product launches, mergers and acquisitions, joint ventures and geographic expansion to gain share. - Companies are likely to lean more on product innovation as grooming preferences keep changing. - Continued growth in online retail and metropolitan consumption could expand access to men’s personal care products. - The report’s social media links are available on LinkedIn, Facebook, YouTube and X.

The bottom line: - Men’s personal care is evolving from a niche grooming category into a large, multi-channel global market with oral care and younger consumers leading the way.